With 18.5 % of all children in the United States living below the federal poverty level, according to the U.S. Census Bureau, sadly, many families have to choose between food and clothing.

Seeing the tremendous need facing the nation, Rack Room Shoes has joined with Shoes That Fit to provide shoes for thousands of underprivileged children through a special fundraising effort that not only has social significance, but lends a helping hand to community outreach.

The partnership between Rack Room Shoes and Shoes That Fit allows for the opportunity to raise funds to provide new shoes for thousands of kids who could not otherwise afford them. The result is that these children are provided with the ability to go to school with dignity and in comfort allowing them to concentrate on their studies, and not on their circumstances.

All 378 Rack Room Shoes stores are offering a unique and very popular accessory: "Finders Keepers" Key Purse. This custom-designed key holder is really jewelry that conveniently attaches to a purse or onto belts or pants pockets to keep individuals' keys handy at all times. The Finders Key Purse is free with a $5 donation. And, when customers make a $5 donation for the keyfinder, they'll receive a coupon for $10 off their next purchase of $60 or more.  One hundred percent of the proceeds are used for the Shoes That Fit program to provide necessary shoes for deprived children.

Shoes That Fit, founded in 1992, is headquartered in Claremont, CA. Volunteer programs are run in hundreds of schools across the country.

www.rackroomshoes.com